The Baahubali team also has brand partners like Munch, the chocolate from Nestlé India, biscuit maker Britannia Industries, Chinese handset maker Oppo Mobiles and jewellery house Amrapali. “That will serve the dual purpose of creating awareness (for the new film) and enabling all those who wanted to revisit the first part before watching the sequel (to do so )." “On the Hindi front, they have to maximize promotions which is why they have decided to re-release the first instalment of Baahubali on 7 April," says Acharya. According to Utpal Acharya, founder of film production, distribution and marketing company Indian Film Studios, the regional language promotion of the film is likely to cost Rs3-4 crore while another Rs7-9 crore will go into pushing the franchise in Bollywood. Filmmakers, even in the case of tent-pole projects like Baahubali 2, can’t go overboard when it comes to publicizing a film. To be sure, local south Indian bodies like the Andhra Pradesh Film Chamber of Commerce place a cap on the marketing and promotional budget of films. Mohan estimates the film to cross the Rs100 crore mark on its opening day in the four versions put together. Most importantly, considering there are no major releases alongside or in the week following the war epic’s release, a clear window is ensured for Baahubali 2. Music rights contribute about 5-10% of a film’s revenue today and will, in this case, go to Baahubali’s music composer M.M Keeravani, who holds the rights as part of his payment. The Baahubali team that had partnered with character entertainment company Graphic India to take the story beyond movies to original comic books, novels, animation and video games should be able to make about Rs10 crore from these ventures, says Pillai. While Sony and Star will also screen the film on their online video streaming platforms Sony LIV and Hotstar, respectively, the producers have retained a portion of the digital rights and are in talks with other platforms.
This includes Rs50 crore from the flagship television channel of Sony Pictures Networks for the Hindi version and Rs28 crore from Star India for the three regional language versions-Tamil, Telugu and Malayalam.
#BAAHUBALI 2 HINDI RIGHTS MOVIE#
With the basic investment already recovered, the Rs78 crore gained from satellite television rights means the movie has already turned in a profit. Producer Arka Mediaworks has made Rs250 crore from selling pan-India distribution rights, and an additional Rs100 crore will come from the sale of overseas rights for the movie’s theatrical release. Independent trade analyst Sreedhar Pillai says the new film is easily one of the most profitable film ventures ever even before release. The first part of Rajamouli’s war epic had earned in excess of Rs500 crore worldwide when it released in 2015.
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